About Us
SOMO is a joint venture of RM Sotheby's and duPont REGISTRY Group.
Sotheby's Motorsport– SOMO– was launched in 2023 with a singular vision: to redefine the online automotive auction experience. Brought to you by RM Sotheby’s and duPont Registry Group, SOMO is fueled by an ecosystem deeply established in collector cars and all things automotive culture, and pairs that unique backing with a tech-forward platform designed to connect discerning buyers with sellers of unmatched inventory across the country.
21st century sport, exotic, and luxury vehicles
With an average transaction value of $200,000+, SOMO is focused largely on the higher end of the collector and enthusiast car market, and routinely sells late makes and models from the likes of Ferrari, Porsche, Lamborghini, Aston Martin, Mercedes-Benz, McLaren, Rolls-Royce, Bentley, BMW, Jaguar, Ford, among many others.
To match the high caliber of inventory we steward, Sotheby's Motorsport has built a series of bespoke processes to ensure:
Bidding and Buying with Confidence
Each listing comes replete with professional photography, a full inspection report, and a bespoke listing providing bidders with critical information and assurance in their purchases
Seller Security
Cars stay with our sellers until they are sold ensuring utmost trust in the transaction
Trust and Discretion
Buyers and sellers work with dedicated post-sale support staff to ensure a seamless and discrete experience from the time the hammer falls to the time title is transferred
Industry Expertise and Sales Strategy
With decades of combined experience across all sectors of the automotive world, our sales team is here to help support you in all of your collecting and transactional goals
How are we different?
Collector car and automotive enthusiasts value live in-person auctions and online auctions for different reasons. By combining the best features of both worlds, Sotheby's Motorsport has created a new benchmark for a premium market that demands more confidence and a higher level of customer service.
We are raising the bar on auction listings
Professional photography and comprehensive inspection forms are included in each and every auction we list.
We maintain a vetted and qualified pool of bidders
All bidders are registered and vetted prior to bidding.
We encourage open communication
To foster a vibrant user community, all members, bidders, and sellers can communicate on our platform through comments and direct messages.
We have partners who facilitate financing
We have built a network of best-in-class partners to facilitate financing and transactional firepower for all sides of the transaction.
We handle the paperwork and the process
A dedicated team ensures seamless facilitation of payment, title transfer, shipping, and more.
We close all types of deals
Whether you are interested in auction or buy now, private sale, or a trade-in, our dedicated team will work with you and your collection in a way that makes sense for you.
